Automating multi-store inventory and checkout: the Mieux Jeans case study

A lot of Moroccan brands run their e-commerce site and their physical stores as two disconnected worlds: inventory updated by hand, orders re-entered from one register to another, stockouts discovered too late. That's exactly the problem we solved for Mieux Jeans, a premium Moroccan denim brand with 2 physical stores in Casablanca.

Rather than a simple showcase site, we built two distinct systems, connected in real time: the mieuxjeans.com e-commerce site (available in French, English and Arabic) and an operational management platform running behind it. It's our most ambitious project to date: 6 modules, over 33 API endpoints and 6 user roles, deployed in production.

The platform covers the full cycle: order management (with Cathedis integration for delivery across 616 Moroccan cities, manual or WhatsApp order intake, automatic delivery status tracking every 7 minutes), in-store checkout (automatic barcode scanning, thermal receipt printing, an automatic cash drawer, and a full offline PWA mode that keeps working without a connection), inventory management (size × length variants, barcode generation, real-time low-stock alerts, inter-store transfers), factory production workflow, per-store analytics, and real-time notifications (WebSocket, WhatsApp alerts via Twilio, a built-in AI chatbot powered by GPT-4o-mini).

One concrete example of what this changes in practice: the inventory page, originally a heavy 19 MB response per call, was optimized down to 200 bytes thanks to a 5-minute server cache combined with dashboard-side localStorage. The result is sub-second load times even with a full catalog. And if the network drops in-store, sales keep getting recorded offline (Service Worker + IndexedDB) and sync automatically the moment the connection comes back.

The takeaway for any Moroccan brand selling both online and in physical stores: useful automation isn't a chatbot bolted on top — it's genuinely connecting your operational data (inventory, orders, production) into one coherent, real-time flow. That's exactly what our Automation and AI Integration services cover — happy to talk through your current setup.