Fully online car rental booking in Morocco: the Autobahn Rent case study

A lot of car rental sites in Morocco are still just a static catalog: to know real availability, the customer has to call or send a message. For Autobahn Rent, we built one of the very first car rental sites in Morocco to offer fully online booking, with search by dates and city.

Every vehicle has its own detailed listing: specs (seats, doors, luggage, transmission, fuel, comfort), a struck-through price with a visible discount, and included guarantees — designed as a real discovery experience rather than a plain price list. The fleet is filterable by tier (Premium, Mid-range, Economy), with a chauffeur transfer service offered on top, via a WhatsApp quote.

Booking happens directly online: pickup location, dates and times, return details, customer information. Once the request is validated, it's instantly forwarded to WhatsApp for a fast human follow-up — the best of both worlds: a modern, instant booking flow with the responsiveness of direct human contact to finalize things.

The site also displays a 4.9/5 rating across more than 2,000 customers, shown directly on vehicle listings, plus a light/dark theme for the browsing experience.

This project shows what we mean by a "custom system" at Lunar Innovate: not just a showcase site, but a real business tool — search, availability, pricing, handoff to a follow-up channel — built around the customer's actual journey.