Carloforte Shoes Store
Design & development · E-commerce, premium footwear
Online store for premium men's footwear (boots, loafers, moccasins, raffia collection, made-to-order), highlighting the brand's craftsmanship through an editorial art direction. Currently in development.
Visit siteOur approach
The site tells the craft behind every pair: a hero showing a shoemaker at work, followed by editorial sections presenting each collection (winter boots, loafers) as a lookbook rather than a plain product grid: brand copy, polished photography, and a glimpse of the physical store.
In detail
Collections staged like a lookbook
Rather than a plain product grid, each collection (here, winter boots) is introduced with brand copy and editorial photography, alongside a glimpse of the physical store.
Textured swatches instead of plain color dots
Color filters display the real texture of leather or suede (burgundy, green suede, tobacco leather...) directly in the selector, alongside classic filters by style, size and material.
A product page that tells the craft
Each model has its own story (launch year, Goodyear welt construction), a material selector with textured preview, a size guide, and guarantees (free shipping from 800 DH, 30-day returns, 2-year quality warranty) displayed right under the buy button.
Tech stack
Features
- Hero showcasing the brand's craftsmanship
- Editorial sections per collection (boots, loafers)
- Filters by style, size, color (textured swatches) and material
- Detailed product pages: model history, material & size selectors, size guide
- Wishlist & cart
- "Made to order" page
- Displayed guarantees: free shipping, 30-day returns, 2-year quality warranty