La Fair Art
Design & development · Sustainable fashion, thrift & upcycling
Showcase site for La Fair Art, an ethical fashion brand based in Tamraght specializing in thrifted and upcycled second-hand clothing. Beyond showcasing products, the site tells a story: pieces that have already lived a life, now offered a new chapter.
Visit siteOur approach
Rather than a classic showcase site with a standard header and footer, we designed a fully custom experience built like an editorial lookbook. The hero typography is composed of real fabric textures (denim, floral patterns, vintage t-shirts) forming the brand name, a direct nod to the world of upcycling. Navigation happens through scrolling, across a series of narrative chapters rather than pages or a classic menu, each with its own animated transitions (Framer Motion) to immerse visitors in the brand's creative, engaged world.
In detail
An editorial grid, not a menu
Below the hero, three brand pillars (Upcycled Pieces, Editorial Looks, Political Voice), introduced like magazine covers rather than classic navigation links.
"Rural Women" chapter
A tribute to rural Moroccan women, in Arabic calligraphy and documentary photography, connecting streetwear to everyday traditional clothing, one of many chapters in the narrative scroll, each animated with its own Framer Motion transitions.
"Seven Colors, A Lila" chapter
The Gnaoua lila and its seven sacred colors, illustrated with interactive color swatches and editorial photography. These two chapters are just examples: the site features several others, each with its own staging and animated scroll transitions.
Tech stack
Features
- Collage hero: typography composed of real fabric textures
- No classic header/footer: narrative scroll navigation
- Editorial grid (upcycled pieces, looks, political engagement)
- Multiple narrative scroll chapters, with fluid page transitions (Framer Motion)
- Moroccan cultural storytelling built into the design (quotes, calligraphy, colors)
- "Coming soon" shop section
- Custom fonts (Anton, Pacifico, Bebas Neue, Quicksand, Cairo)