MC Ozsan Music
Design & development · E-commerce, musical instruments
Online store for musical instruments (strings, percussion, pianos, wind instruments, studio gear) based in Casablanca: over 90 products across 6 categories, with a fully rethought interface to make buying an instrument simple, even without musical knowledge.
Visit siteOur approach
We designed a modern, clean interface with simplified filters built for a non-expert audience: price range, level (Beginner / Good Quality / High-End), availability and promotions, rather than technical filters by brand or specs. Our key differentiator: an AI-powered guided quiz that asks a few questions about instrument family, budget and skill level to recommend the best-fit instrument, with a "Not sure yet" option for complete beginners who need step-by-step guidance.
In detail
An AI-powered quiz to pick the right instrument
In 4 guided steps, the customer indicates the instrument family they're drawn to, their budget and level, with a "Not sure yet" option for step-by-step guidance. The AI then recommends the best-fit instruments, turning an undecided visitor into a confident buyer.
A shop that's easy to read, even for beginners
Categories with product counts, price range, level (Beginner / Good Quality / High End) and quick filters: the catalog can be narrowed down in a few clicks, without technical jargon. Out-of-stock items stay visible but are clearly flagged.
A product page that reassures and converts
Rating and reviews, price, key points, low-stock alert, add to cart, and an “Order via WhatsApp” block in 3 steps (send the product and your city, price confirmation, home delivery with cash on delivery), suited to how people shop in Morocco.
Tech stack
Features
- Over 90 products across 6 categories (Strings, Percussion, Pianos, Wind, Studio, Accessories)
- 4-step guided AI quiz to find the right instrument for budget and skill level
- Simplified filters: price range, level (Beginner / Good Quality / High-End)
- Quick filters: in stock, new arrivals, flash sales
- Bilingual FR/AR support
- Built-in WhatsApp chat
- Trust badges (fast delivery, secure payment, 24/7 support)