An AI quiz to sell musical instruments to non-musicians: the MC Ozsan Music case study

Selling a musical instrument online runs into a problem few stores solve well: most visitors don't know what to choose. For MC Ozsan Music, an online store based in Casablanca with over 90 products across 6 categories (strings, percussion, pianos, wind instruments, studio gear, accessories), we replaced classic technical filters with an approach built for a non-expert audience.

The filters themselves were simplified: price range, level (Beginner / Good Quality / High-End), availability and promotions — rather than filters by brand or technical specs that only an experienced musician could interpret.

The real differentiator is a 4-step AI-powered guided quiz: the visitor indicates the instrument family they're drawn to, their budget, their level, with a "Not sure yet" option for complete beginners. The AI then recommends the best-fit instruments.

The site also combines quick filters (in stock, new arrivals, flash sales), bilingual FR/AR support, a built-in WhatsApp chat, and trust badges (fast delivery, secure payment, 24/7 support).

The result: a visitor who normally wouldn't know where to start in front of a catalog of 90 technical products leaves with a clear recommendation. That's exactly the kind of AI integration we look for at Lunar Innovate — not a gadget, but a tool that resolves a real friction point in the buying journey.